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Brouchers Printing, Commercial Printings, Book Printing, Magazine Printing
join hands to distribute Indian books and magazines Location : International » International Join hands to distribute Indian books and magazines I am the Managing head of Lelo Media which is a publication house of a magazine named “Computer Line” and some other books. I have faced a lot of distribution problems in our country and have thought of an idea to join hands with likeminded people of the similar profession. Please go through my idea and if you like it, join me to minimize the problem of distribution of our valued products. Some practical problems in distribution We all have quality products of books and magazines in our hand. We have means to send the books to any corner of the country and we have addresses of distributors too. The only problem is with co-ordination. It is a fact that, to promote our new products we give our books and magazines to the distributing agents with a good percentage of commission (20% to even 50%) and they take all this without paying us any amount. Later, may be after two months, in case of magazines and minimum 4 to 6 months in case of books, we contact them and they pay us only the amount against sold books and magazines. If the agent is not in our reach, in that case it is really hard to get back the amount. My idea We are publishing one magazine, one news-paper and some books. You are in the same line too. You send me a packet of material, which costs around Rs.5000/-. I shall distribute your products along with my products to my existing network and keep the follow-ups. I shall send a packet of around same amount to your end too and you will do the same as I do. You can fix up the commission structure of your products and similarly I shall mention my terms on commission. In this way you can sell your books in my area and vice versa. The difference amount of either party shall be sent in regular intervals. The unsold magazines and books can be returned back by cargo or railway. If at any time we shall not be interested to push our products to a particular locality, simply we can stop sending. This situation may arise, if we feel that the sale is not up to the mark and we cannot afford to continue it just for popularization of our books and magazines. Risk Factors We are already moving with lot of risks as far as getting return from our valued products. Still there are some risks, as we are to believe on our associated group member. Sometimes, a distributor may play with us and deny paying the calculated amount of sold books and magazines. They may say that the books are stolen, misplaced etc. That is the practical risk I guess and we should be prepared for it from the beginning and in fact we are prepared for all these in our present situation even. In that case, if you have sent some materials to me and I am unable to give you proper calculated amount, the loss should be mine and not yours. Because, you have taken my products and have got back the amount against the sold books, which were from my side. Another risk factor example is that you have sent me a packet of books of around Rs.5000/- this month and I have sent you the similar packet. In the next month you send another packet and I did not send or there was a loss in transaction. In that case I have kept double value than you. I think these are all small issues and do not carry for the publishers who believe in long term business. Final Words If you like my idea, please talk to me over phone or even mail me. Tell me the list of your products. If it suits my local market, I shall request you to send some copies. After receiving your packet, immediately I shall send you my products of almost equal amount and this process will continue till we both agree. I think the idea is crystal clear to battle against the business mal-practice of some agents with ill intentions. Further, the more we work, we can make more rules and regulations for a smooth operation. But I appeal to all the publishers to join hands with me and be a part of this unique idea. Please join hands for a mutual business benefit. Contact : Binay Panigrahi Mobile : 9861093134 Phone : 9040230148 Address : 1124, jaydurga Nagar, BBSR-06